Tru Multicultural started as a Hispanic media planning and buying group back in 2008, but our curiosity and endless pursuit of answers has led us to where we are today.


We are a group of passionately inspired marketers that have made their ways through all avenues of marketing and media industries working on some of the biggest accounts and for some of the biggest companies.


We saw a need in the industry for a smart agency that could compete, not in size or billings, but in talent, passion and results.


As an agency, we understand our brands and our consumers.

We don’t believe brands should be placed in a box.


We believe in creating solutions for brands specific needs and objectives.


Why was TruMulticultural formed?


We realized that media was an afterthought when it came to strategic thinking as it related to businesses and consumers. All we saw was cookie-cutter or “template” media strategies. Agencies and clients seemed hesitant to take risks or to speak from the heart. In this exciting age of shifting media consumption, something needed to change.

So in 2008 Tru was formed. Our focus was never to become a high billing media shop, or shine in the press. We truly focus on producing great work that is strategic and insightful at its heart. We are not just a media shop, but a touch point agency that helps brands make meaningful connections.


To live our purpose and deliver real results, we developed core capabilities that transform Tru

from a media agency to a marketing solutions company that specializes in multicultural insights, media and analytics

Media Buying & Media Planning

Our integrated approach to media planning and buying is something we take great pride in. We seek to generate contextually relevant conversations through insights and research that ultimately will create a positive ROI for our brands.

Experiential Marketing

Creating relationships and engagement with brands and consumers takes more then traditional and non-traditional approaches. We are proud of the turnkey solutions we create and our ability to analyze its impact to the brand.

Social Media

We help clients find their social personality and develop communication strategies that align with the end goal. We use data to get and stay informed and then entrench ourselves in the products or services and live out a social life across the most relevant social platforms.

Web Development

We can build great websites. In fact, we built this one. And because we understand advertising and marketing, we will make sure your website is optimized to attract and inform customers.

Planning & Insights

To truly impact our consumers and change their behaviors, we must first understand their drivers, attitudes and lifestyles. We place our consumers at the center of every plan, idea and strategy. Only then can we say that our approach is consumer-centric and based on actionable insights that deliver quantifiable results.

Digital Media

Our digital team has spent time behind the scenes of cutting edge ad tech companies and they know how to talk the talk. We have greater understanding than most larger agencies and we can execute throughout the entire digital landscape. Our solutions include Web Development, Search, Display, Mobile, Video, Social, Email, Content Marketing and Big Data throughout the entire process. We stay on top of the latest ad tech and mar tech innovation so that we can recommend the best solution.


Whether it’s providing intel on our clients’ categories, their competitive landscape or gaining qualitative consumer insights, we know how paramount research and data can be to help ground and drive strategies that allow us to make informed decisions on the best approach and tactics.


We are engaged with our clients from beginning to end. Through our partnerships, we help our clients in developing their marketing plans, defining and implementing the right marketing mix, and establishing the right metrics for success.

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5050 Quorum Dr. Suite 160
Dallas Texas
Monday to Friday – 9 am to 5 pm